MARKET-ENTRY USA 2025: Do’s and Don’ts – PART I

The US Mark – Is it worth the effort to join? The US market is a high-priced and very large market with over 340 million inhabitants, making it more attractive than any other market. The legal framework and transaction security are right. There is still real money to be made in the US – despite […]
CoinShares US Market Entry: $1.2B Merger Fuels Nasdaq Listing

Introduction: CoinShares US market entry has advanced with the announcement of a $1.2 billion merger deal. The European digital asset leader will list on Nasdaq by December 2025, marking a shift from its Stockholm base to the world’s most liquid equity market. This strategic step is designed to strengthen global visibility, attract institutional investors, and […]
Right Time to Sell: What Business Owners Need to Know

The right time to sell a company is one of the most decisive factors for a successful deal. Selling too early often means leaving money on the table, while waiting too long can reduce valuation or even scare off potential buyers. That is why timing should never be a spontaneous decision but a carefully prepared […]
How Foreign Enterprises Set up Branches (Representative Offices) in China

If you are about to enter the Chinese market, and your company outside China can conduct cross-border transactions with business partners in China, then, you only need to set up a branch (representative office) in China, through which you can do market research, get in touch with business partners, and contact import/export trade. If you […]
MARKET ENTRY or RELOCATING Switzerland 2025: Experience Report SWITZERLAND – PART II

A) Arriving in Switzerland – Finding the right location? The following contribution is intended as a continuation of the first part and outlines further key aspects for market entry in Switzerland. Switzerland is not a low-tax country per se. The decisive factor is the respective canton, which holds the tax authority. For example, Basel-Stadt is […]
MARKET-ENTRY & RELOCATING Switzerland 2025: Experience report SWIZTERLAND – PART I

A) High-priced but very difficult market: Switzerland: In March 2025, the time had also come for the undersigned: harassed for years by German authorities and the German justice system, the undersigned’s law firm also joined the large flow of high-potentials to turn its back on Germany for good. Parties such as the Greens, CDU/CSU and […]
Efficient Sales Structures in the USA: Just A Minimal Investment?

Introduction: Efficient sales structures in the USA are essential for Swiss entrepreneurs aiming to expand into one of the world’s most lucrative markets. While the U.S. offers immense potential, entering this high-priced market requires more than ambition, it demands a well-structured approach. Many Swiss businesses lack the in-house capacity to navigate U.S. operations, which is […]
Set Up a US Entity to Future-Proof Your Business

Introduction: If you’re serious about long-term business success, it’s time to set up a US entity. While Europe faces mounting challenges, forward-thinking companies are pivoting toward the stability and growth potential of the United States. Establishing a legal presence in the U.S. isn’t just a formality, it’s a strategic move that signals credibility, minimizes liability, […]
Swiss Companies Can Successfully Enter the US Market

Introduction: To enter the US market is a major goal for Swiss companies aiming to grow internationally. The United States continues to be the strongest market in the world, presenting vast opportunities now and in the future. Successfully expanding into this competitive market requires professionals with in-depth knowledge and experience. Without the right local expertise, […]
Gaining a Foothold in the USA: Essential Strategies for Entrepreneurs in 2025

Introduction: As an entrepreneur, gaining a foothold in the USA is becoming more critical than ever, especially with the changing economic landscape in Europe by 2025. While European markets may no longer guarantee the same earnings, the USA offers unique opportunities for global companies to thrive. DR. EBNER and his team around LANA AP.MA specialize […]
 
								