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05/17/2025

Defense Industry Opportunities in the USA for DACH Companies

Introduction:

Defense industry opportunities in the USA are increasingly accessible to innovative companies from the DACH region (Germany, Austria, and Switzerland). With the United States—especially states like Texas—remaining a global leader in defense innovation and procurement, Western European firms still enjoy a strong reputation. LANA AP.MA and DR. EBNER, with their deep-rooted connections in U.S. defense circles, are uniquely positioned to help DACH companies navigate this landscape. This post explores where those opportunities lie, particularly in the realm of dual-use goods and technologies.


Key Insights on Defense Industry Opportunities in the USA:

The U.S. defense market is the largest in the world. This offers many chances for DACH companies that make high-quality products.

  • Large Market Needs: U.S. defense companies are looking for new, reliable technology from trusted partners.
  • Strong Reputation: Products from Germany, Austria, and Switzerland are known for their high standards and quality.
  • Dual-Use Potential: Civilian technologies—like cybersecurity, AI, or sensors—can also be used in defense.
  • Good Political Relations: The U.S. is open to working with Western European companies, especially within NATO.
  • Texas as a Key Location: Texas is home to many defense companies, military bases, and tech centers.


Exploring Strategic Partnerships and Next Steps for DACH Firms:

For DACH companies considering a move into the U.S. defense space, a strategic approach is essential. Here are a few next steps:

  • Engage with U.S.-Based Partners: Collaborating with well-connected intermediaries like LANA AP.MA and DR. EBNER ensures smoother market entry.
  • Understand Compliance Requirements: Navigating U.S. export controls (ITAR, EAR) is crucial for dual-use goods.
  • Leverage Government Programs: Investigate U.S. defense grants, R&D incentives, and tech demonstration programs open to foreign collaborators.
  • Market Positioning: Highlight the reliability, innovation, and compatibility of your technology with existing U.S. systems.

These steps can significantly reduce entry barriers and position DACH firms as viable, long-term partners in U.S. defense supply chains.


Conclusion:

The defense industry opportunities in the USA offer significant potential for DACH-based companies, particularly in dual-use technologies. By leveraging trusted reputations and forming the right partnerships, firms can strategically expand into this high-stakes market. Reach out to LANA AP.MA and DR. EBNER to explore where your company’s innovations might fit within the evolving U.S. defense landscape.

Author

Dr. Stephan Ebner

Dr Stephan Ebner, LL. B, Mag. Jur. M, LL. M, Attorney-at-Law (NYS, USA), EU Attorney-at-Law (Switzerland, Advokatenliste, Canton Basel-Stadt), Foreign Legal Affairs Attorney (Taiwan, R.O.C.), Attorney-at-Law (Germany) and Notary Public (NYS, USA), is a legal and business consultant, as well as the founder of LANA AP.MA International Legal Services AG, which is based in Basel-Stadt, Switzerland. He specialises in advising on international legal issues, particularly market entry in the USA and Asia, as well as corporate acquisitions and sales. His clients are primarily companies and corporations from the DACH region, the United States of America and Asia.

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