Jun 3, 2025 | US Market Entry
Introduction: If you’re a Swiss company exploring U.S. market entry, you might have already realized that selling successfully in America requires more than just a good product. The U.S. is vast, competitive, and culturally unique and hiring a country manager at...
May 21, 2025 | US Market Entry
Introduction: Weapons industry cooperation is becoming more important as countries in Western Europe spend more money on defense. If your company makes dual-use products—items that can be used both by civilians and the military—this could be a big chance for growth....
May 17, 2025 | US Market Entry
Introduction: Defense industry opportunities in the USA are increasingly accessible to innovative companies from the DACH region (Germany, Austria, and Switzerland). With the United States—especially states like Texas—remaining a global leader in defense innovation...
May 15, 2025 | US Market Entry
Introduction: Dual-use goods are becoming central to Europe’s new defense strategy. Governments want to boost security without triggering full-scale rearmament. These goods serve both civilian and military purposes. That makes them a flexible, politically acceptable...
May 13, 2025 | US Market Entry
Introduction: Germany rearming is not just a political shift—it’s a market signal. As Germany increases defense spending and revamps its military capabilities, companies across the country, especially medium-sized enterprises, are assessing how to align their...
May 1, 2025 | US Market Entry
Introduction: The economic decline in Europe is becoming an unavoidable challenge for businesses. To protect your company from this downturn, expanding to high-priced markets abroad, such as Asia or the USA, is an effective strategy. By setting up subsidiaries in...
